Sky Cinema: Harry Potter - Channel Ident (2013)
Project: Channel Identity
My Work: Creative Concept, Art Direction, Motiongraphics, Project Coordinator
Software used: Adobe After Effects, Adobe Photoshop, 3DStudio MAX
Description: For the first time on Sky Cinema, all 8 episodes of the HARRY POTTER series in HD, the franchise with the highest grossing in the history of cinema that has bewitched audiences of all ages.
The channel identity is based on Harry Potter world and evolution.
The idea is based on the key symbol elements that can be found thgought the entire saga - the moving pictures on the walls of Hogwarts school.
Telling the story of the boy wizard through the pictures let us set the main characters of the saga and rapidly show the key points of the saga. Just like the paintings of Hogwarts school would do in Harry's world.