My work: Art direction, Motion Graphics
Company: Direct 2 Brain
Client: Sky Cinema
New channel identity used for the launch of the entire Harry Potter saga.
The idea is based on the key symbol elements that can be found thought the entire saga - the moving pictures on the walls of Hogwarts school.
Telling the story of the boy wizard through the pictures let us set the main characters of the saga and rapidly show the key points of the saga. Just like the paintings of Hogwarts school would do in fictional Harry's world.