IBM | Mainframe 50

Event Opener Video

IBM Mainframe is a large computer system produced by IBM since 1952 that powers large infrastructure such as airlines, retail and banks. To celebrate it’s 50th anniversary in 2015, IBM organized an event in New York City and needed an inspirational video opener.

The video was part of a bigger campaign that aimed to establish the mainframe as the engine of the future. The 50th anniversary was an opportunity to shift perception of the mainframe and demonstrate the years of innovation that have made it an elite choice for businesses.

Role: Art Direction / Design / Animation

Client: IBM
Agency: Centerline Digital

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